One of our readers wrote to Dannon regarding Glenn Beck and this was the reply she received:
Thank you for contacting The Dannon Company regarding the television program Glenn Beck in which our advertising appeared recently. I can assure you we share your concerns about the quality and appropriateness of programming. We do all that we can to ensure that it meets Dannon standards.
As you may know, companies like Dannon typically purchase advertising "rotations" throughout a network's or station's scheduled programming. And although we work diligently through our advertising agency to avoid inappropriate programming, on occasion our safeguards are inadequate. For us, that is an indication that we must redouble our efforts in this regard, and we will.
We are committed to participating in programs that reflect the high quality of our products. That is our directive to our advertising agency, and it is not negotiable.
Once again, thanks for taking the time to share your thoughts with us on this important matter. You can be sure we value your comments and we hope in the future that we can count you as a consumer of Dannon products.
It seems like a lot of waffle to me...
Perhaps if a few more people wrote to them they would think a bit faster!
http://www.dannon.com/contact.
Merci!
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