We're all discussing Sarah Palin's wardrobe and someone posted an interesting link on Mudflats. Sarah wears red a lot: from the famous red leather jacket to her official portrait on the SOA website.
The link was to Science Daily and the October 2008 article says:
A groundbreaking study by two University of Rochester psychologists to be published online Oct. 28 by the Journal of Personality and Social Psychology adds color—literally and figuratively—to the age-old question of what attracts men to women.
Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women. And men are unaware of the role the color plays in their attraction.
Men may not be aware of how red plays a part in stirring their most basic emotions, but I'm sure women instinctively know it and use it to their advantage, specially if the woman is Sarah Palin. She doesn't wear red all the time, but uses red accessories and wears red shoes... often enough.
Article on Science Daily
.
